"Don't get too excited.

@meetthewilders

2.1M followers · usually 74.2K views a post

Views

819.0K

Likes

83.1K

Comments

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907

SoundTikTok sound · original sound - solvearchive

View velocity

+106.5K views over 19.4d · ~5.5K/day · 8 observations

Promoted product

The Children's Placechildrensplace.com

2 videos

Why it worked

The video taps into the universal appeal of enduring love and family growth, creating an emotional connection with viewers. The progression from a couple to a large family, culminating in matching outfits, serves as a subtle yet effective promotion for the clothing brand.

Summary

This video shows a couple's journey from their early days together to a family of seven, highlighting their enduring love and growth over 5250 days. The final slide features the family in matching outfits, implying a promotion for the clothing brand they are wearing.

Structure

1Initial playful warning about the duration of excitement
2Day 1: Early days of the couple
3Day 2: Continued early days
4Day 5250: The couple now with five children, happily married

Original caption

Who would’ve guessed that almost 5,000 days later that goofy kid would become the love of my life and father of my five beautiful children, living in our dream home, and still happily married to each other!

More from @meetthewilders

Product placement

The Children's Place (ACTS - The creator's bio link leads to The Children's Place website, which is a clothing retailer. The creator is likely promoting their clothing from this brand, as evidenced by the family wearing matching outfits in the final slide. Removing it would change what happens in the video as the call to action and product promotion would be lost.)