BACK-TO-SCHOOL FASHION SHOW

@meetthewilders

2.1M followers · usually 74.2K views a post

Views

1.1M

Likes

1.1K

Comments

23

Shares

9

SoundTikTok sound · original sound - meetthewilders

View velocity

+125.1K views over 19.4d · ~6.4K/day · 7 observations

Promoted product

The Children's Placechildrensplace.com

2 videos

Why it worked

The video effectively combines a "fashion show" format with relatable parent commentary on savings, making it engaging for viewers looking for back-to-school shopping inspiration and deals.

Summary

The video showcases children modeling back-to-school outfits from The Children's Place, highlighting the variety of clothing and accessories available. The parents express excitement about the outfits and the savings achieved.

Structure

1Introduction with shopping bags
2Parents discuss the haul and savings
3Children model outfits
4Showcase of backpacks and lunchboxes
5

Original caption

The back-to-school season is here and my kids are ready to rock the school year in their new wardrobe from @The Children’s Place! And don’t they look so ADORABLE!? Shop their featured uniform styles in-store or at thechildrensplace.com! Comment “SHOP” for a link to these perfect back-to-school outfits. #ad

More from @meetthewilders

Product placement

The Children's Place (ACTS - clothing store, provides outfits for the children; removing it would change the video's focus on back-to-school shopping) sugar & jade (APPEARS - brand on shopping bag; removing it would not change what happens in the video)