Lessons From Successful Businesses (Dairy Boy)

A girl in New York ordered a whole milk latte. People looked like she'd committed a crime, so she made a trucker hat about it. And that hat sold for thousands. She's opening stores, launching sportswear collections, and building one of the fastest growing lifestyle brands in America. This is Dairy Boy. Paige Lorenze grew up in small town Connecticut. Not the Hamptons kind of Connecticut, but the muddy boots, horse riding, farm market kind. She was a competitive alpine ski racer, good enough to attend Burke Mountain Academy, a boarding school in Vermont where you ski before you study. Then she moves to New York City, earns her design degree, starts posting lifestyle content on Instagram and YouTube in that process. She has a moment that changes everything. While living in New York, Paige keeps talking online about her preference for whole milk. In a city where oat milk is practically a personality trait. Choosing real dairy feels surprisingly rebellious. The joke resonates with her audience and evolves into Dairy Girl Summer. Turns out, a lot of people are tired of performing someone else's version of wellness. By July 2021, Paige takes money she saved throughout college and produces a small run of trucker hats. Some of you might remember that says Dairy Girl Summer. And they sell out. She has an Instagram account, basically a cottage core mood board. Her Connecticut she makes that account public to sell the hats and Dairy Boy is born. And then she leaves. To Southport, Connecticut in 2022, trades Manhattan for mud rooms. And her content shifts completely. Back riding, skiing, homemade meals, farmhouses, that exact aesthetic was about to explode on TikTok. She even opens the farm stand by Dairy Boy in Weston, Connecticut, helping revive a beloved local farm stand. So here's Dairy Boy, genuinely different from every other influencer brand. Paige is deliberately removing herself from the equation while Dairy Boy is still growing. Letting go on purpose. And that's why Dairy Boy will be here in ten years, where most influencer brands are a footnote. And if you don't know who I am, I'm the co-founder of Musefunnel and we are building a free to use social networking platform where brands can find creators and freelance talent without the middleman for work and collaboration. You can check out my portfolio at udokaspov.com or reach me at ugccreatorudoka@gmail.com. Looking forward to connecting with everyone here! Hello everyone, I'm Udoka Okpara, a Musefunnel founder and content strategist, and I'm so excited to be part of this community. A bit about me: I create scroll-stopping UGC for fashion, beauty, home decor, and fragrance brands. I've worked with 30+ brands so far, including Anastasia Beverly Hills, Murad, Torriden, and Temple & Webster, and I'm currently interning at a digital marketing agency. My process is research-first, I study a brand's aesthetic and audience before I ever script a single video, because UGC only works when it feels genuinely native to the platform and the person watching it. What I do: Content (scripting, filming, editing, all done by me). Bundle packages for brands wanting volume. Paid ad usage available. Posting on my own channels available too. Hello! My name is Sheila Vicens, founder & creative director of VICENS. I'm a Miami based fashion designer, a slow fashion house built on the belief that clothing should be made with intention and last a lifetime. We work exclusively with repurposed and vintage textiles, so no two pieces are ever the same. I'm deeply grateful for the opportunities this work has brought, from showing at New York, Miami Swim, and Paris Fashion Weeks, to our upcoming Milan debut this September. None of it is lost on me. Always happy to connect with creatives, dreamers, and anyone who believes fashion is more than what's trending. Would love to connect! Opportunities. Hello Everyone, I am an artist making silk and velvet scarves for over 45 years. Way before the internet, which now seems to be my biggest challenge. I am always in search of the best way to help people think out of the box in how to best gain attention for the work. Images of the work always first and foremost, but it's also mood and how it feels wearing them. Last summer we did a very successful photo shoot but I don't think I used it to its fullest capacity. Then, most people say I need to be on camera talking about the work... I need to get more used to that. I often have trouble keeping up with and getting responses from email campaigns or cold emails to acquire custom opportunities for corporate gift scarves. So, what am I hoping to get out of being here? Probably looking for creators who can be more hands on with my brand for direct marketing to consumers as well as outreach to event or corporate gift planners as well as some wholesaling opportunities. That sounds like a lot, more like a rep or even a partner. I am open if the right creative person likes the work enough to help getting it seen more. I will share some images here, but my website and Instagram have more about me. Thanks! Go sign up. We are on a mission to make opportunities more accessible.