Why it worked
The relatable humor of work-related anxiety and sensory overload, combined with the unexpected visual of a baby's expressive face, likely contributed to its virality. The use of trending audio and relevant hashtags also aided discoverability.
Summary
A baby's head is superimposed onto a bar background, with text describing the overwhelming sensory input and internal distractions that can occur when asked a question at work. The baby's facial expressions change to match the escalating internal chaos described in the text.
Structure
- 1Baby's head appears over a bar background
- 2Text describes work-related sensory overload
- 3Baby's expression shifts to distress
- 4Baby laughs hysterically
On-screen text
When someone asks me a
question at work, but it's to
warm, to loud, my left sock
isn't on right, my brain is
itchy, & the light in the corner
is flickering.....