Why it worked
The video tapped into a universally relatable workplace frustration, using a popular meme format to deliver a humorous and shareable message that resonated with a broad audience.
Summary
The video uses a meme format to humorously depict the frustration of explaining a process to a coworker, providing detailed instructions, only for them to still ask how to do it. It highlights a common workplace scenario with a relatable and funny visual.
Structure
- 1Setup: Explaining a process
- 2Action: Writing step-by-step instructions
- 3Punchline: Coworker still asks how to do it
- 4Relatable meme format
On-screen text
When you've already explained a process to a coworker, then wrote out step by step instructions, and they still ask how to do it