Why it worked
The video likely worked due to its satisfying ASMR-like visuals and the creation of a visually appealing, colorful mixture using common household items. The use of trending sounds and hashtags also contributed to its reach.
Summary
The video shows a person making a "laundry cake" by layering various laundry products in a container. They add powder, beads, and pods, then pour in liquid and more powder, creating a colorful mixture.