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All breakouts
31.4Talking HeadPOV / Skit hookLifestyle
Hook
imagine this diva at a Hilton
@savannahhhleahhh
37.8K followers · usually 862 views a post
Views
27.0K
Likes
1.1K
Comments
26
Shares
10
Promoted product
Hilton Honorshttps://www.hilton.com/en/hilton-honors/ ↗
Why it worked
The video leverages the aspirational 'diva' aesthetic and the high-value promise of a massive points giveaway to drive engagement.
Summary
A creator announces a giveaway of her Hilton Honors points while filming herself at a resort. She encourages viewers to participate to be iconic.
Structure
- 1Creator introduces herself at a resort
- 2Announces a giveaway of Hilton Honors points
- 3Encourages viewers to participate
Product placement
Hilton Honors points giveaway mentioned and displayed on screen
On-screen text
imagine this diva at a Hilton
Welcome Savannah
3,256 Points
Member
Transcript
My loves, I'm giving away my one billion Hilton Honors points this summer. Slay queen. So if you want to be iconic.
Original caption
refreshing my app every 2 seconds is healthy btw #hilton #hiltonforthestay #parishilton #hiltonhonors @hilton @ParisHilton
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