$1,150 vs $230

@diego.milaa

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SoundTikTok sound · original sound - winter._milana

Promoted product

Sapateria do Carmo

Why it worked

The video taps into the common desire for high-end aesthetics at a more accessible price point. By directly comparing a luxury item with a significantly cheaper dupe, it offers practical value and resonates with a broad audience interested in fashion and smart spending.

Summary

The creator compares a $1,150 Loro Piana Summer Walk shoe to a nearly identical-looking shoe from Sapateria do Carmo for $230. They highlight that while Loro Piana is known for quality, the cheaper alternative offers a similar look and feel, suggesting it's a worthwhile purchase for those seeking the aesthetic without the high price tag.

Structure

1Introduction of two similar-looking shoes with a large price difference.
2Discussion of the expensive Loro Piana Summer Walk and its quality.
3Introduction of the cheaper Sapateria do Carmo alternative.
4Comparison of materials and silhouette.

Original caption

Investing in fashion pieces is important. But sometimes there are really good alternatives. I love my summer walks. But you don’t have to spend the $1,150 with these other options out there. #productsworththehype #worthit #loropiana #PersonalFinance

More from @diego.milaa

Product placement

Loro Piana Summer Walk (shoes): ACTS - presented as a high-end fashion item that the creator is comparing to a cheaper alternative. Removing it would change the video's premise. The creator is holding and discussing the shoes. The shoes are the subject of the video. Sapateria do Carmo (shoes): ACTS - presented as a cheaper alternative to the Loro Piana shoes. The creator is holding and discussing the shoes. The shoes are the subject of the video.

On-screen text

$1,150 vs $230

Transcript

Here's a perfect example of when sometimes buying the most expensive item is not usually worth it. One of these shoes is worth over a thousand dollars, the other one is worth under 300. And if you see them from a little bit further apart, they look basically identical, right? They have different patterns on the bottom, they have a different name, of course, inside, but ultimately, they look very, very similar. The shoe that I'm talking about here is a Loro Piana Summer Walk. A shoe that is extremely popular among social media in general. Loro Piana is known for their material and quality. And I'm here to tell you this is one of the best shoes I've ever had in my life. The material and everything is amazing. The thing is, it's $1,150 at retail. The shoe that I bought it from a local store in Portugal called Sapateria do Carmo, which has been around for over 100 years, and they make exactly the same silhouette with beautiful materials, of course, maybe not the same quality, leather, and and you know, suede as Loro Piana, but it's basically the same silhouette and it's under $100. You don't have to buy this if you want the look and feel of a Loro Piana. You can go to a local store, if you find yourself in Europe, you can go to Scarosso online, you can go to Suitsupply here in the states, they make a very similar shoe, not up to the 90% quality of this one, but very, very close.