Why it worked
The video uses a relatable "value for money" argument, directly contrasting a high-priced item with a low-priced alternative. The visual demonstration of both items makes the point clear and concise, appealing to a broad audience interested in saving money.
Summary
The creator questions the value of an expensive leather journal by comparing it to a much cheaper notebook. They hold up both items to illustrate the price difference and imply that the functionality is the same.
Structure
- 1Introduction of expensive journal vs. cheap notebook
- 2Holding up the cheap notebook
- 3Showing the pages of the cheap notebook
- 4Holding up the cheap notebook again
- 5Concluding thought on price difference
On-screen text
So why would I buy a $90 leather trifold journal when I can fill one of these for $1