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49.9App DemoProblem Callout hook
Hook
Looking for the right place, and the right roommate, doesn't have to be stressful.
@wikolosuperappinc
5.2K followers · usually 197 views a post
Views
9.2K
Likes
6
Comments
0
Shares
3
Why it worked
The video uses a relatable problem (finding a roommate) and a charming animated character to demonstrate the app's functionality in a native and engaging way. The clear call to action and the final scene of successful move-in provide a satisfying resolution.
Summary
A robot character uses the WIKOLO app to find a roommate and a new place, demonstrating how the app simplifies the process. The video concludes with the robot and a person moving into a new home, highlighting WIKOLO as the college super app.
Structure
- 1Robot looking for a roommate
- 2Robot uses WIKOLO app to find matches
- 3Robot chats with potential roommate
- 4Robot and person move into new place
- 5WIKOLO is presented as the college super app
Product placement
WIKOLO (app): Acts - it is used to find roommates and a place to live, and it is the subject of the video. Removing it would change the video. WIKOLO (logo): Appears - it is a logo on the robot's chest, but the app itself is acting. Removing it would not change what happens in the video.
Original caption
Finding the right place, and the right roommate, doesn't have to be stressful. With the Roomie feature on the WIKOLO Super App, you can discover available rooms, connect with potential roommates, and find a place that feels like home. All in one App. Whether you're moving to a new city or getting ready for a new semester, WIKOLO makes your search easier. 📲 Download the WIKOLO Super App today on the App Store and Google Play. 💚 Follow @wikolosuperappinc for more college tips, exciting features, and updates. #Wikolo #WikoloSuperApp #Roomie #RoommateFinder #FindARoom #ApartmentHunting #CollegeLife #CampusLife #StudentHousing #MovingIn #Community
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