Overshot — find the TikToks breaking out, and what they're selling

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Hi, I’m Grant Bruno, Co-Founder of WIKOLO.

@wikolosuperappinc

5.2K followers · usually 197 views a post

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13.9K

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Selling · SaaS › Other SaaS

wikoloseen in 23 videos →https://wikolo.com ↗

Why it worked

The video effectively uses a soft sell by presenting a comprehensive solution to common college student pain points, positioning the "super app" as an indispensable tool for navigating college life more simply and efficiently.

Summary

Grant Bruno, co-founder of Wikolo, introduces the "super app" designed to simplify and enhance college life by integrating social connection, campus discovery, student opportunities, and convenience. The app aims to transform the college market by making everyday college experiences more simple, connected, and innovative.

Structure

1Introduction of Grant Bruno and Wikolo
2Explanation of Wikolo's purpose and core pillars
3Visuals of app features and benefits
4Call to action to download the app
5Reinforcement of Wikolo as the 'College Super App'

Product placement

Wikolo (app): Acts - it is the subject of the video, presented as a "super app" for college students. Removing it would change the video's purpose. Wikolo logo (app logo): Appears - it is displayed on the creator's shirt and in graphical elements throughout the video. Removing it would not change what happens in the video.

Original caption

Hi, I’m Grant Bruno, Co-Founder of WIKOLO. We built WIKOLO to become an outlier in the college market by creating a safer, more innovative ecosystem around four core pillars: social connection, campus discovery, student opportunities, and everyday convenience. Our goal is to change how students navigate college, helping them connect, get involved, find opportunities, and access what they need in one place. 📲 Download the WIKOLO Super App on the App Store and Google Play. 💜 Follow @wikolosuperappinc and join us as we build the future of college life. #Wikolo #CollegeLife #CampusLife #StudentCommunity #Innovation