LET'S STUFF THE NEW

@heavenlysdolls

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SoundTikTok sound · Sk8er Boi (he was a boy, she was a girl)

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+3.0K views over 9.8d · ~309/day · 9 observations

Promoted product

Build A Bear Moodicorn Unicorn

Why it worked

The video taps into the creator's niche aesthetic (emo/alt) and a popular trend of customizing plushies, creating a relatable and visually engaging experience for a specific audience.

Summary

The creator shows off a new "Moodicorn" unicorn plushie from Build-A-Bear, detailing its emo aesthetic and the process of stuffing and dressing it. The video concludes with a visit to Hot Topic to further accessorize the plushie.

Structure

1Introducing the Moodicorn unicorn
2Visiting Build-A-Bear
3Stuffing and dressing the unicorn
4Giving the unicorn a bath and styling its hair
5Taking the unicorn to Hot Topic for more accessories

Product placement

Original caption

Let’s stuff the Moodicorn emo unicorn from Build A Bear!! SHES SO CUTE OMG!! What should I name her? @Build-A-Bear Workshop #buildabear #emo #alt #plushies #scene

More from @heavenlysdolls

Call to action

What do you think of the Moodicorn in the comments below

On-screen text

LET'S 🧸 STUFF THE NEW BUILD A BEAR MOODICORN UNICORN THIS IS BUILD A BEAR'S NEWEST EMO PLUSHIE BEFORE THIS WE HAD THE EMO AXOLOTL BUT BUILD A BEAR DECIDED TO RELEASE YET ANOTHER EMO CHARACTER AND SHE IS SO ADORABLE SHE DEFINITELY FITS WITHIN THE STYLE OF THE SUBCULTURE BECAUSE OF THE PINK ASPECTS OF HER DESIGN SHE DEFINITELY GIVES A LITTLE BIT OF SCENE VIBES AS WELL AND OVERALL I'M REALLY EXCITED TO SEE WHAT SHE LOOKS LIKE STUFFED WITH HER CLOTHES NOW THAT THE STUFFING PROCESS IS COMPLETED LET'S TAKE HER TO GET A BATH I THINK THIS PROCESS IS MOST IMPORTANT FOR EMOS BECAUSE THEIR HAIR DEFINITELY NEEDS STRAIGHTENED SO I GOT HER HAIR GOT HER LOOKING A LITTLE BIT MORE TRUE TO FORM FOR AN EMO AND HER DRESSED NOW HER OUTFIT IS SUPER CUTE ME OF SKELANIMALS IT FEELS LIKE SOMETHING AT HOT TOPIC OR MAYBE EVEN TARGET BACK IN THE DAY SHE LOOKS SO CUTE AND SHE'S DEFINITELY GONNA PAIR WELL WITH MY EMO AXOLOTL BUT NOW THAT THERE'S ONE MORE THING THAT I HAVE TO DO WITH HER WE'RE GONNA TAKE HER UP TO HOT TOPIC THIS VIDEO EVEN BE COMPLETE WITHOUT A VISIT TO HOT TOPIC YOU THINK OF THE IN THE COMMENTS BELOW

Transcript

Let's stuff the new Build A Bear Moodicorn Unicorn. This is Build A Bear's newest emo plushie. Before this, we had the emo axolotl, but Build A Bear decided to release yet another emo character. And she is so adorable. She definitely fits within the style of the subculture because of the pink aspects of her design. She definitely gives a little bit of scene vibes as well. And overall, I'm really excited to see what she looks like stuffed with her clothes. Now that the stuffing process is completed, let's take her to get a bath. I think this process is most important for emos because their hair definitely needs straightened. So I got her hair, got her looking a little bit more true to form for an emo. And her dressed. Now her outfit is super cute. It kind of reminds me of Skelanimals. It feels like something at Hot Topic or maybe even Target back in the day. She looks so cute and she's definitely gonna pair well with my emo axolotl. But now that there's one more thing that I have to do with her. We're gonna take her up to Hot Topic. This video even be complete without a visit to Hot Topic. What do you think of the Moodicorn in the comments below?