LET'S GO SHOPPING

@heavenlysdolls

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SoundTikTok sound · Vlog ・ Stylish city pop(1275391)

Promoted product

Yoyo Meadow Pom Pom series

Why it worked

The video taps into the popular 'blind box' unboxing trend, creating anticipation and excitement with each reveal. The cute and collectible nature of the Yoyo figures, combined with the creator's enthusiastic reaction, makes the content engaging and shareable.

Summary

The creator goes shopping at Miniso to buy Yoyo blind boxes from the Meadow Pom Pom series. She unboxes several of the blind boxes, revealing different collectible figures and expressing her excitement about each one.

Structure

1Shopping for Yoyo blind boxes at Miniso
2Unboxing individual blind boxes
3Revealing and admiring the figures
4Opening a case of blind boxes
5Revealing the full collection

Original caption

Let’s go shopping for Yoyo blind boxes at Miniso! :) + unboxing a WHOLE BOX of Yoyo! she’s so adorable, I love the new Yoyo Meadow Pompom series! @MINISO United States @MINISO OFFICIAL #MINISO #MINISOYOYO #blindbox #shopwithme #unboxing

More from @heavenlysdolls

Product placement

MINISO: APPEARS - a store where the video takes place. Removing it would not change what happens in the video. MINISO YOYO: ACTS - blind boxes that are purchased and unboxed. Removing them would change what happens in the video. MINISO: ACTS - the shopping basket has the MINISO logo on it. Removing it would not change what happens in the video.

On-screen text

LET'S GO SHOPPING FOR YOYO IN MINISO TOO ADORABLE TO RESIST YOUR FIRST YOYO YOU'RE DEFINITELY GONNA WANNA COLLECT MORE UNIVERSE SO OF COURSE I A FEW MORE A FEW MORE HERE'S THE FIRST SHE'S SO CUTE I LOVE HOW HOLD DIFFERENT THINGS HOLDING MY CHARGER THIS ONE'S PURPLE A GREAT PAIR SO CUTE SO CUTE OF THEM TOGETHER AND NOW IT'S TIME TO OPEN CASE OF THE NEW YOYO MEADOW POM POM SERIES FROM THE BACK LOOK AT THE LADYBUG ON HER HAIR WE GOT HONEY BEE AND SHE LITTLE WINGS SO EXCITED TO SEE WHO IT IS WE GOT SNOWFLAKE OH MY GOD WE GOT STRAWBERRY SHE'S THE CUTEST SO FAR THESE TWO OH I LOVE HER RABBIT EARS

Transcript

Let's go shopping for Yoyo blind boxes at Miniso! Yoyo is just too adorable to resist. If you love your first Yoyo, you're definitely gonna wanna collect more from her universe. So of course I had to get a few more. A few more. Here's the first. She's so cute. I love how they hold different things. Holding my charger. This one's purple. They make such a great pair. So cute. So cute. All of them together. And now it's time to open. Case of the new Yoyo Meadow Pom Pom series. Let's pick one from the back. Look at the ladybug on her hair. We got Honey Bee and she even has her little wings. So excited to see who it is. We got Snowflake. Oh my god, we got Strawberry. She's the cutest one so far. These two. Oh I love her rabbit ears. We got Morning Glory. They're so fluffy.