Why it worked
The video likely worked by tapping into the dramatic and often emotional narratives surrounding top football players, using a popular meme format ('wasted') to create a sense of surprise and then introducing a rising star as the 'king'.
Summary
The video shows a montage of famous footballers like Messi, Neymar, Haaland, and Mbappé, with red crosses appearing over their faces, indicating they have been "wasted." This is followed by text announcing "THE KING IS BACK" and showcasing Lamine Yamal, a young footballer, with the caption "lamine yamal king."