Why it worked
The video likely performed well due to the creator's engaging presentation of visually interesting and recognizable dessert items. The ASMR aspect of eating, combined with the novelty of luxury-brand-inspired desserts, would appeal to a broad audience interested in food, fashion, and satisfying content.
Summary
The creator is eating various dessert items shaped like luxury handbags, fruits, and cartoon characters. Each item is presented and then eaten by the creator.
Product placement
Hermès Birkin bag (appears, removing it would not change what happens in the video), Dior Lady bag (appears, removing it would not change what happens in the video), Chanel flap bag (appears, removing it would not change what happens in the video), Apple (appears, removing it would not change what happens in the video), Mango (appears, removing it would not change what happens in the video), Kirby (appears, removing it would not change what happens in the video), Winnie the Pooh (appears, removing it would not change what happens in the video)