Why it worked
The video likely worked due to the unexpected and destructive demonstration of a product's durability, creating a sense of shock value and curiosity. The use of a popular brand like Apple, combined with the extreme testing, would have garnered significant attention and shares.
Summary
The video shows an iPhone 15 Pro Max and its silicone case. The creator demonstrates the case's durability by cutting and tearing it with pliers, showing the damage it sustains. The video ends with the damaged case being displayed.