NEW AT RUBIOS

@brooktheshopaholic

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SoundTikTok sound · original sound - brooktheshopaholic

Promoted product

Rubio's NEW Queso Blancorubios.com

Sign Up for Rewards and Earn points for free Rubio’s! Sign In Sign In Sign In the best parties happen in baja. From game-day watch parties, to

Why it worked

The video effectively uses a 'foodie' aesthetic with close-ups of appetizing food and enthusiastic reactions, combined with clear on-screen text and a direct call to action, making the new menu items seem desirable and easy to try.

Summary

The video showcases new and returning menu items at Rubio's Coastal Grill, focusing on their new Queso Blanco, Chicken Taquitos, and Taquito-Rito. The creator enthusiastically tries the food, highlighting the queso as a versatile dipping sauce for all items.

Structure

1Introduction to Rubio's and new menu items
2Trying the Queso Blanco and Chicken Taquitos
3Trying the Taquito-Rito
4

Original caption

Queso lovers... this one's for you! 🧀 I had to try Rubio's NEW Queso Blanco, the returning Chicken Taquitos, and the NEW Taquito-Rito, and they did NOT disappoint! My favorite part? Dipping literally everything in the queso. 😍 Order yours at https://order.rubios.com/ #Ad #StayCheesy #Rubios #queso #cheese

More from @brooktheshopaholic

Product placement

Rubio's Coastal Grill (restaurant chain): ACTS - The video shows the exterior and interior of a Rubio's restaurant and features its food items. Removing it would change the video's subject. Rubio's NEW Queso Blanco (food item): ACTS - The video focuses on this new menu item, showing it being prepared, eaten, and ordered. Removing it would change the video's subject. Rubio's Chicken Taquitos (food item): ACTS - The video features these returning menu items, showing them being eaten. Removing it would change the video's subject. Rubio's Taquito-Rito (food item): ACTS - The video features this new menu item, showing it being eaten and ordered. Removing it would change the video's subject. order.rubios.com (website): APPEARS - This URL is displayed on screen as a call to action. Removing it would change the video's call to action but not the core content. Linktree (link aggregator): APPEARS - This is the creator's bio link, which is a link aggregator. Removing it would not change the video's content.

Call to action

Order yours at https://order.rubios.com/

On-screen text

NEW NEW AT RUBIOS Rubio's NEW Queso Blanco QUESO BLANCO MANY WAYS TO ENJOY! TACO TUESDAY CHIPS & QUESO BLANCO 390-990 Cals CHICKEN TAQUITOS 890 Cals $6.99 CUSTOMIZE ADD TAQUITO-RITO 1880 Cals $15.99 CUSTOMIZE ADD TACO PLATES ORDER HERE REWARDS NEW MENU ITEMS QUESO BLANCO 180-480 Cals TACO TUESDAY $2.50 BACK TO MENU Cart Payment Done QUESO BLANCO Largo $6.99 CHICKEN TAQUITOS Customice, Cotija Cheese, Regular, Salsa Fresca, Lime Crema, Salsa Fresca, Steak, Three cheese blend, Queso, Chips $6.99 TAQUITO-RITO Customize, Guacamole, Roja Salsa, Salsa Fresca, Salsa Fresca, Steak, Three cheese blend, Queso, Chips $15.99 Subtotal: $29.97 RECOMMENDED FOR YOU FISH TACO ESPECIAL 380 Cals $5.99 CUSTOMIZE ADD GRILLED FISH TACO 230 Cals $5.99 CUSTOMIZE ADD MEXICAN STREET CORN SHRIMP TACO 330 Cals $5.99 CUSTOMIZE ADD

Transcript

Queso lovers... this one's for you! 🧀 I had to try Rubio's NEW Queso Blanco, the returning Chicken Taquitos, and the NEW Taquito-Rito, and they did NOT disappoint! My favorite part? Dipping literally everything in the queso. 😍 Order yours at https://order.rubios.com/ #Ad #StayCheesy #Rubios #queso #cheese NEW AT RUBIOS Rubio's NEW Queso Blanco QUESO BLANCO MANY WAYS TO ENJOY! CHIPS & QUESO BLANCO 390-990 Cals CHICKEN TAQUITOS 890 Cals $6.99 CUSTOMIZE ADD TAQUITO-RITO 1880 Cals $15.99 CUSTOMIZE ADD TACO PLATES ORDER HERE REWARDS NEW MENU ITEMS QUESO BLANCO 180-480 Cals TACO TUESDAY $2.50 BACK TO MENU Cart Payment Done QUESO BLANCO Largo $6.99 CHICKEN TAQUITOS Customice, Cotija Cheese, Regular, Salsa Fresca, Lime Crema, Salsa Fresca, Steak, Three cheese blend, Queso, Chips $6.99 TAQUITO-RITO Customize, Guacamole, Roja Salsa, Salsa Fresca, Salsa Fresca, Steak, Three cheese blend, Queso, Chips $15.99 Subtotal: $29.97 RECOMMENDED FOR YOU FISH TACO ESPECIAL 380 Cals $5.99 CUSTOMIZE ADD GRILLED FISH TACO 230 Cals $5.99 CUSTOMIZE ADD MEXICAN STREET CORN SHRIMP TACO 330 Cals $5.99 CUSTOMIZE ADD