I came to MINISO for one thing

@brooktheshopaholic

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SoundTikTok sound · original sound - brooktheshopaholic

Promoted product

YOYO blind boxes

Why it worked

The video taps into the popular trend of blind box unboxing, leveraging the appeal of cute collectible characters and the surprise element of not knowing what you'll get. The creator's genuine excitement and relatable "no self-control" attitude further engage viewers who share similar collecting habits.

Summary

The creator visits a MINISO store intending to buy one item but ends up purchasing multiple YOYO blind boxes due to their cute designs. The video showcases the unboxing of three blind boxes, revealing the figures obtained and expressing satisfaction with the purchases.

Structure

1Entering MINISO with a specific item in mind
2Discovering and purchasing YOYO blind boxes
3Unboxing the first blind box and revealing the figure
4Unboxing the second blind box and revealing the figure
5

Original caption

I went to MINISO for “just a few things” and somehow ended up with the cutest YOYO haul ever 😭💗✨ If you haven’t met YOYO yet, she’s MINISO’s original character! She’s a magical little bestie all about bringing a little comfort, love & happiness to your day 🥹🎀 I seriously cannot get over how CUTE everything is!! The YOYO collection is available at MINISO stores in the USA & Canada, so run to your nearest MINISO and see which ones you can find! 🛍️✨ @MINISO OFFICIAL #MINISOYOYO #MINISO #YOYOUnboxing #YOYOhaul #Ad

More from @brooktheshopaholic

Product placement

MINISO: APPEARS - a store name and logo visible on the exterior of the store. Removing it would not change what happens in the video. MINISO: ACTS - a store name and logo visible on the blind boxes. Removing it would not change what happens in the video. YOYO: ACTS - a character name and logo visible on the blind boxes. Removing it would not change what happens in the video. Toy Story 5: APPEARS - a logo visible on the blind boxes. Removing it would not change what happens in the video. Disney: APPEARS - mentioned as a category of character. Removing it would not change what happens in the video.

Call to action

run to your nearest MINISO and see which ones you can find!

On-screen text

I came to MINISO for one thing and somehow my total ended up being over $100 let me show you why right when I walked in I saw the new Yoyo & Toy Story Growing Up blind boxes if you're a Disney girl like me these are dangerous did you think I was gonna make you wait the entire video to see what I got I'm hoping and praying I get Bo Peep but honestly any of them will do oh my God she has the Lily Pad It's not Bo Peep but I will take this one ma'am you are too stinking cute then I saw the Cute Together plush collection and immediately folded you're coming home with me OK for this one I really really really want Rex first one oh my gosh I am absolutely obsessed with the little accessories that they come with second one oh my God this one is red let's see the accessories I'm loving this one 3rd & final one I'm hoping she's pink this is not a good sign I got the same exact pom poms please don't let this be a double she's not a double and she's pink this is like cow print or whatever this one is definitely my favorite you guys these Yoyo collections are now available at MINISO stores across the United States and Canada which honestly might be the best and worst news for my bank account

Transcript

I came to MINISO for one thing and somehow my total ended up being over $100 let me show you why right when I walked in I saw the new Yoyo & Toy Story Growing Up blind boxes if you're a Disney girl like me these are dangerous did you think I was gonna make you wait the entire video to see what I got I'm hoping and praying I get Bo Peep but honestly any of them will do oh my God she has the Lily Pad It's not Bo Peep but I will take this one ma'am you are too stinking cute then I saw the Cute Together plush collection and immediately folded you're coming home with me OK for this one I really really really want Rex first one oh my gosh I am absolutely obsessed with the little accessories that they come with second one oh my God this one is red let's see the accessories I'm loving this one 3rd & final one I'm hoping she's pink this is not a good sign I got the same exact pom poms please don't let this be a double she's not a double and she's pink this is like cow print or whatever this one is definitely my favorite you guys these Yoyo collections are now available at MINISO stores across the United States and Canada which honestly might be the best and worst news for my bank account