The Correct Way To Apply Your Nighttime Skincare

@jordynwoodruff

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Why it worked

The video provides clear, actionable advice on a popular topic (skincare routines) presented by a credible source (licensed esthetician). The use of on-screen text to outline the steps for each routine makes the information easy to digest and share, encouraging saves and shares.

Summary

This video explains the correct order of applying skincare products for three different nighttime routines: hydration, exfoliation, and retinoid nights. The creator, a licensed esthetician, details the steps for each routine, emphasizing double cleansing as the first step and moisturizing as the last.

Pro

Transcript, structure and on-screen text

5 beats, a 391-word transcript and 22 lines of on-screen text — the parts you need to write your own version.

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Original caption

The correct way to apply your nighttime skincare from a licensed esthetician #skincare #skincareroutine #nighttimeskincare #nighttimeskincareroutine HYDRATION NIGHT - Double Cleanse - Toner - Serum(s) - Eye Cream - Moisturizer EXFOLIATION NIGHT - Double Cleanse - Exfoliator - Toner - Serum(s) - Eye Cream - Moisturizer RETINOID NIGHT - Double Cleanse - Retinoid - Toner - Serum(s) - Eye Cream - Moisturizer