Racist franchisees are feeling the relentless backlash of their actions

@fiktokyapsesh

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SoundTikTok sound · Dust Collector

Promoted product

Taco Rico

Taco Rico – Mexican Food Restaurant

Why it worked

The video leverages a controversial incident involving alleged racism at a recognizable franchise, creating immediate viewer interest and engagement through outrage and discussion. The creator effectively uses on-screen text and a clear narrative to explain the situation and its consequences, prompting strong reactions and shares.

Summary

This video discusses a couple, Rene and Maia Seghini, who are franchisees of Taco Rico and are facing backlash after allegedly using racial slurs. The video highlights the significant drop in their restaurant's Google rating and the official statement released by Taco Rico corporate, questioning the sincerity of the franchisee's apology.

Structure

1Introduction of the couple and their alleged racist actions
2Demonstration of the negative impact on the Taco Rico franchise's rating
3Presentation of Taco Rico's official statement
4

Original caption

‼️These kind of people are who we share our streets and communities with‼️ Maia and Rene Seghini are franchisees of the Taco Rico brand. They own the Kendall restaurant and never once thought of all of this while hurling racial slurs at a bystander. Taco Rico has responded but neither Rene nor Maia have come out with their own apology yet. #miami #florida #tacorico #franchise #fypシ

More from @fiktokyapsesh

Product placement

Taco Rico: ACTS - it is a restaurant franchise whose franchisees are accused of racism. The video shows its Google rating dropping significantly due to the incident, and a statement from the corporate team is displayed. Removing the name would change the context of the incident and the response. @onlyindade: APPEARS - it is an Instagram handle mentioned in the on-screen text, likely belonging to the person who filmed the original incident. Removing it would not change the video's narrative. Instagram: APPEARS - it is the platform where the Taco Rico statement was posted. Removing it would not change the video's narrative.

On-screen text

Racist franchisees are feeling the relentless backlash of their actions THIS COUPLE IS CURRNTLY FEELING THE CONSEQUENCES OF THEIR ACTIONS AFTER THIS VIDEO WAS POSTED A couple days ago. Using the hard R is wild get this guy out of here @onlyindade NYC baby THIS IS RENE AND MAIA SEGHI AND TOGETHER THEY ARE FRANCHISEES OF THE TACO RICO FRANCHISE AS I KNOW THIS IS THE ONLY TACO RICO IN KENDALL THAT THEY ARE THE FRANCHISEES OF A RESTAURANT BUT THE THING WHEN YOUR RATING GOES DOWN FROM 4.1 TO A 1.7 IN THE MATTER OF NOT EVEN 24 HOURS THAT DIRECTLY IMPACTS THE WHOLE BRAND TACO RICO THE THEY HAVE RELEASED A STATEMENT SAYING THAT THEY'RE AWARE THE PROBLEM THAT THE WHOLE THING IS THIS STATEMENT RIGHT HERE WE HAVE ADDRESSED THIS MATTER DIRECTLY WITH THE FRANCHISEE INVOLVED. HE HAS EXPRESSED DEEP REGRET FOR HIS ACTIONS AND IS SINCERELY APOLOGETIC FOR THE SITUATION. WE REMAIN COMMITTED TO TREATING OUR GUESTS, EMPLOYEES, AND COMMUNITIES WITH DIGNITY AND RESPECT. The Taco Rico Corporate Team THE PROBLEM THAT THINGS THIS THEY JUST HAPPEN AND WE LET IT SLIDE WAY TOO MUCH BUT I HAVE A FEELING THAT THIS TIME IS LET IT SLIDES

Transcript

This couple is currently feeling the consequences of their actions after this video was posted a couple days ago. Using the hard R is wild get this guy out of here @onlyindade. NYC baby. This is Rene and Maia Seghini and together they are franchisees of the Taco Rico franchise. As I know, this is the only Taco Rico in Kendall that they are the franchisees of a restaurant. But the thing, when your rating goes down from 4.1 to a 1.7 in the matter of not even 24 hours, that directly impacts the whole brand. Taco Rico, they have released a statement saying that they're aware. The problem that the whole thing is this statement right here. We have addressed this matter directly with the franchisee involved. He has expressed deep regret for his actions and is sincerely apologetic for the situation. We remain committed to treating our guests, employees, and communities with dignity and respect. The Taco Rico Corporate Team. The problem is these kind of things, they just happen and we let it slide way too much, but I have a feeling that this time is let it slide.

Rene and Maia Seghini have been identified as the racist couple that was caught