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226Silent UGCBefore / After hookEntertainment
Hook
Me after I'm on my 28th
@2turntzeph
7.6K followers · usually 897 views a post
Views
201.0K
Likes
50.5K
Comments
110
Shares
10.8K
Why it worked
The video effectively uses a relatable meme format and popular culture references (NBA) to capture a common feeling of overwhelm and exhaustion experienced by college students during welcome week.
Summary
The video uses a meme format to express the exhaustion of being repeatedly asked about one's major during college welcome week. It overlays text onto footage of basketball players appearing tired and overwhelmed during a game.
Structure
- 1Text overlay introduces the scenario
- 2Basketball player shown looking exhausted
- 3Game score graphic appears
- 4More footage of tired basketball players
Product placement
NBA: appears as a logo and in game score graphics. It merely appears; removing it would not change what happens in the video.
On-screen text
Me after I'm on my 28th
"What's your major?"
during welcome week
Original caption
Good hoops don’t stop #welcomeweek #xyzbca #NBA #meme #college
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