The Sony FX5 is here

@bhphoto

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Sony FX5

Sony Cinema Line | FX5 Full-frame Cinema Camera | ILME-FX5B | Sony Electronics

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Why it worked

The video effectively showcases a desirable professional product by detailing its advanced features and capabilities in a concise and visually engaging manner, appealing to a target audience interested in high-end camera technology.

Summary

The video introduces the Sony FX5 camera, highlighting its advanced features such as a 5K stacked full-frame sensor, high frame rate recording options, internal RAW recording, and in-body image stabilization. It also mentions the camera's professional menu system, autofocus capabilities, and various accessories like an EVF or XLR top handle.

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Transcript, structure and on-screen text

5 beats, a 124-word transcript and 36 lines of on-screen text — the parts you need to write your own version.

Original caption

The Sony FX5 is here, and it ticks the boxes of a professional cinema camera in a handheld package: ☑️ 5K 16.6MP Stacked Full-Frame Sensor ☑️ 5K60 Open Gate (3:2) & 5K120 (16:9) ☑️ Internal X-OCN Raw Recording ☑️ Three-Base ISO | Dual Gain Mode ☑️ 3.5" 16:9 4-Axis Multi-Angle Touchscreen ☑️ 5-Axis In-Body Image Stabilization ☑️ Dual CFexpress Type A/SDXC Card Slots For an in-depth review of this new cam, head to the B&H YouTube Channel ▶️