Why it worked
The video leverages the satisfying visual of product swatches, a popular format on social media, to showcase the range of colors and textures of the lip balms in an aesthetically pleasing way.
Summary
The video showcases a collection of Laneige Lip Glowy Balm tubes, displaying various shades. It then proceeds to demonstrate swatches of each balm on a surface, highlighting their colors and textures.
Structure
- 1Displaying multiple lip balm tubes
- 2Demonstrating swatches of each shade
- 3Highlighting colors and textures
Product placement
Laneige Lip Glowy Balm (Acts): The video shows multiple tubes of Laneige Lip Glowy Balm and then demonstrates swatches of each shade. The product's interface is operated (tubes squeezed, product swatched), and a visible result (swatches of different colors) comes from it. Removing it would change what happens in the video. Sephora Canada (Appears): Mentioned in the creator's bio link as a place to purchase. Removing it would not change what happens in the video. Amazon (Appears): Mentioned in the creator's bio link as a place to purchase. Removing it would not change what happens in the video.