lip glowy balm sunset

@laneige_us

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Promoted product

LANEIGE Lip Glowy Balm

2 videos

Why it worked

The video leverages a visually appealing rainbow display of product shades, combined with a direct question to the audience, encouraging engagement and sharing of preferences.

Summary

The video showcases the range of LANEIGE Lip Glowy Balms, displaying various shades and their corresponding swatches. It prompts viewers to comment on their preferred shade from the collection.

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Transcript, structure and on-screen text

4 beats and 12 lines of on-screen text — the parts you need to write your own version.

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Original caption

The Lip Glowy Balm lineup just got a little juicier 🥭💜✨ From fruity favorites to sweet treats, there's a Lip Glowy Balm for every mood, and now, a smoothie-inspired obsession has entered the chat. Meet our NEW! Limited Edition Acai Mango Smoothie Lip Glowy Balm, featuring our first-ever unique marbled formula, juicy, glossy, hydrating, and only here for the summer. Comment below which one you’re choosing 👀 💗 Sweet Candy 🍓 Berry 🍊 Grapefruit 🍑 Peach Iced Tea 🥭 Mango 🥤Acai Mango Smoothie 🧸 Gummy Bear 🫐 Blueberry 🍦 Vanilla Early access drops 7/6 exclusively on the @sephora app. #LANEIGE #KBeauty #LipGlowyBalm #SephoraFinds #SummerBeauty