Loading video…
All breakouts
17.1Talking HeadDirect Question hook
Hook
You ever had my wife's cookies?
@harryjernigan
89.9K followers · usually 14.6K views a post
Views
249.0K
Likes
36.1K
Comments
798
Shares
2.0K
Why it worked
The video uses a relatable, sensory-focused hook and authentic, enthusiastic reaction to a simple, universally appealing subject: a homemade cookie.
Summary
A man eats a chocolate chip cookie and praises his wife's secret recipe. He describes the texture of the cookie while eating it.
Structure
- 1Man introduces the cookie
- 2Man tastes the cookie
- 3Man praises the cookie's texture
- 4Man compliments his wife's baking
Transcript
You ever had my wife's cookies? Mmm. There's a secret recipe. Only she knows. She won't tell nobody. Look at this. Look at this. It's fluffy and lovely. You make the best chocolate chip cookies ever.
Original caption
#chocolatechipcookie #cookies
More from @harryjernigan
Their other posts in the index, biggest breakout first.
