TikTok is the lowest paying platform out of all

@monstamarah

549.8K followers · usually 2.6K views a post

Views

17.4K

Likes

1.6K

Comments

291

Shares

218

Why it worked

The video likely resonated with creators by addressing a common pain point: the perceived low earning potential on TikTok compared to other platforms. The creator's personal anecdote and direct call to action for followers to join them on other platforms create a sense of community and shared aspiration.

Summary

The creator discusses the disparity in creator pay across different social media platforms, suggesting that Instagram, YouTube, and Snapchat offer higher earning potential than TikTok. They express a desire to expand their presence on these platforms to monetize their audience more effectively.

Structure

1TikTok pays the least
2Instagram, YouTube, and Snapchat pay more
3Creator's desire to expand to other platforms
4Past success and building an audience
5TikTok is for exposure, not income

Call to action

Follow me on YouTube and on Snapchat

On-screen text

Getting paid as a creator

Transcript

More from @monstamarah

Their other posts in the index, biggest breakout first.

TikTok is the lowest paying platform out of all. Snapchat number one, YouTube is number two. So that being said, I'm goofy as hell to come over here on Instagram, make over a million dollars and then stay with it and not expand myself to YouTube or Snapchat. So 551,000 of y'all. Can y'all follow me on YouTube and on Snapchat? I can teach over there. Y'all could follow me over there. I may tell y'all a little bit of my business. I've made a million and what I did before TikTok and made millions like a lot of money. I think we gonna have to go over there because they pay more. Why I'm stuck on TikTok? This is a reality check for someone else. Just clicking for you. This is where you build your audience, build a brand and name you get the exposure. This is not where you make your money.