Why it worked
The video taps into a common aspiration for career change and financial improvement, using social proof from user comments to build credibility and a free course offer as a low-barrier entry point for engagement.
Summary
The video features comments from users who have successfully transitioned into IT jobs without prior experience or a degree, highlighting career changes and salary achievements. The creator's on-screen text and bio suggest that IT can change one's life and promote a free course on how to land an IT job.