1998

@denisdisdis

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Promoted product

Sony Handycam Vision

Why it worked

The video leverages a surprising and slightly controversial historical anecdote about Sony camcorders to introduce the concept of infrared light. It then connects this to modern smartphone technology, creating a 'wow' factor and demonstrating a hidden capability that viewers might not have known about, making it shareable.

Summary

The video explains how early Sony camcorders in 1998 could see through clothing and plastics by removing an infrared filter, leading Sony to recall them. It then shows how modern phones like the OnePlus 8 Pro and CMF Phone 1* have similar capabilities due to their camera sensors, with third-party apps enabling access to this infrared vision.

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Transcript, structure and on-screen text

6 beats, a 319-word transcript and 88 lines of on-screen text — the parts you need to write your own version.

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Original caption

Did you know that back in 1998, Sony created cameras capable of seeing through thin clothing and dark plastics by removing the infrared filter? This allows capture images beyond the visible spectrum. they've raised important discussions about privacy and ethics. What do you think about this tech? all of the videos that I’ve used for visual demonstration are credited at the top of the video! #TikTokTechContest. #techtok #cameras #photography #sony