I lost someone important to

@emilyischaos

222.5K followers · usually 20.8K views a post

Views

134.4K

Likes

13.5K

Comments

1.1K

Shares

32

SoundTikTok sound · Grieving Is a Process

View velocity

+3.4K views over 18.8d · ~179/day · 16 observations

Why it worked

The creator's vulnerability and honesty about a difficult personal experience likely resonated with viewers, fostering a sense of connection and empathy. This authentic emotional sharing often drives engagement on social media platforms.

Summary

The creator shares a personal message about the loss of someone important and their need to take time to process and grieve. They explain that while social media is their job, they will be slowing down and not pretending everything is okay.

Structure

1Announces loss of someone important
2States need for time to process
3Explains this is not normal
4Acknowledges social media is their job
5Promises to slow down and grieve

On-screen text

I lost someone important to me. I am taking some time to process.

Original caption

Things will be different. For a while. I am currently processing the loss of someone near and dear to me, but I’m not ready to share more right now. It doesn’t feel right to continue on posting as normal, pretending everything is okay. It’s not okay. This isn’t fair. I’m not going to pretend to be okay when I’m not. I am slowing down. I am taking time to process, grieve, and make sense of all of this. That said. Social media is my job, so you will see posts from me, some new, some throwbacks. When the time is right I will share more.