Tomato pies are back

@butterkremequeen

17.3K followers · usually 877 views a post

Views

15.9K

Likes

1.5K

Comments

64

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SoundTikTok sound · original sound - positivelifejazz

Promoted product

Tomato Pie

Why it worked

The video effectively uses a soft sell by showcasing a desirable food item with appealing visuals and descriptions, creating a sense of urgency due to its limited availability.

Summary

The creator showcases the bakery's popular tomato pies, highlighting their ingredients and savory flavor. She provides instructions on how to reheat them and encourages viewers to purchase them soon as they are a seasonal item.

Structure

1Announcing tomato pies are back
2Describing the ingredients and flavor
3Showing the pies being cut and served
4Giving reheating instructions
5Encouraging immediate purchase

Product placement

Butterkreme Queen (ACTS - it is the name of the bakery and the brand of the food products shown, removing it would change what happens in the video)

Original caption

We didn’t win BEST PIE out of allllllllllll sweet AND savory options at the State Fair for nothing! 🍅 IYKYK 👀 If you don’t know, come find out! Our Tomato Pie won’t be here much longer so come get it while you can! 💕❤️

Call to action

Come get it while you can!

On-screen text

Butterkreme Queen

Transcript

Tomato pies are back. We got our tomato pies. Today, which is Wednesday. And we also have them on Thursday, which is tomorrow. They are made with all butter crust. They're made with a nice mixture of sharp cheddar cheese, mozzarella, tons of spices. And they're layered with tomatoes. And we also put basil and garlic in ours as well. It's super savory. If you know, you know. Tomato pies are definitely a Southern treat. They're so good. To reheat them, which we strongly suggest for reheating them at home, you would reheat them in the oven or toaster oven at 350 for about 30 minutes. And that should be warm completely through. If you don't really like a brown brown top, I suggest also covering it with foil for about 40 minutes. So come get your tomato pies. We have them today and tomorrow. And I don't know when they'll be back. So you better come today and tomorrow to get them.