#elfpartner

@sarasimone101

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SoundTikTok sound · original sound - sarasimone101

Promoted product

e.l.f. Cosmetics

e.l.f. Cosmetics is a brand that provides makeup products like primers and setting sprays for various looks.

8 videos7 creators

Why it worked

The video effectively showcases a popular makeup technique for achieving a long-lasting, dewy finish, leveraging the creator's relatable demonstration and the appeal of the e.l.f. Cosmetics brand. The use of a "combo" and the emphasis on "glowy" and "long-lasting" results taps into common beauty consumer desires.

Summary

The creator demonstrates how to achieve a long-lasting, glowy makeup look using e.l.f. Cosmetics Power Grip Primer and the new Power Grip Rosé Setting Spray. She applies the primer first, then completes her makeup, and finishes with the setting spray for a radiant and fresh appearance.

Structure

1Introduction with partner tag
2Showcasing primer and setting spray
3Applying primer
4

Original caption

This combo is giving all-day glow. The Power Grip Primer + 4% Niacinamide and NEW Power Grip Rosé Setting Spray are a must! @e.l.f. Cosmetics #elfPartner #elfcosmetics #beautycreator #softglam #glowybase

More from @sarasimone101

Product placement

e.l.f. Cosmetics (brand name appears on products and is spoken) - ACTS: provides makeup products (primer and setting spray) that are used to create a makeup look. Removing the products would change the video. e.l.f. Power Grip Primer + 4% Niacinamide (product name visible on packaging and spoken) - ACTS: applied to the face as a makeup base to help makeup last longer and provide a glowy finish. Removing it would change the video. e.l.f. NEW Power Grip Rosé Setting Spray (product name visible on packaging and spoken) - ACTS: sprayed on the face to set makeup and provide a radiant, glowy, long-lasting finish. Removing it would change the video.

On-screen text

#elfpartner Power Grip Primer + 4% Niacinamide Radiant, glowy finish + Long-lasting wear NEW Power Grip Rosé Setting Spray

Transcript

If you want your makeup to last and stay glowy all day, this combo is honestly everything. I always start with the elf Power Grip Primer. It has 4% niacinamide so it grips my makeup while giving me the perfect dewy base. Then I just go ahead and finish doing the rest of my makeup, which came out so beautiful. Then I just finish with the new Power Grip Rosé Setting Spray. Make sure you shake it before spraying since it's a bi-phase formula. It literally leaves my makeup looking radiant, fresh, and glowy. This summer, he has honestly been crazy. So this combo has definitely been my go-to for long-lasting makeup.