SHEIN SUMM

@sarasimone101

124.2K followers · usually 28.7K views a post

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123.3K

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16.9K

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Selling · Ecom Product

Sheinseen in 22 videos →

Why it worked

The video likely performed well due to its relatable "haul" format, showcasing trendy summer clothing from a popular fast-fashion brand. The use of on-screen text and quick outfit changes caters to short-form video consumption.

Summary

The video is a clothing haul from SHEIN, showcasing various summer outfits. The creator models several tops and then shows a pair of brown flip-flops.

Structure

1Introduction with SHEIN branding
2Creator holding a stack of clothes
3Trying on different tops
4Showing a pair of shoes

Product placement

SHEIN (clothing retailer) ACTS - the video showcases clothing from SHEIN, implying it is the source of the items. Removing it would change the context of the haul. SHEIN US (clothing retailer) ACTS - same as SHEIN.

Call to action

Link in bio

On-screen text

SHEIN SUMM Clothing haul SHEIN SUMMER Clothing haul

Original caption

Such cute finds 🎀 all outfits 🔗 in my bio | discount code : ( SUsarasimone101472 ) @SHEIN @SHEIN US [ZKH84] and use coupon code[SUsarasimone101472]to enjoy Up to 90% off! #SHEINSummerSale #SHEINsaveinstyle #sheinpartner #summeroutfits #tryonhaul