Why it worked
The video likely performed well due to its focus on a popular makeup trend ('no foundation makeup') and its demonstration of achieving a full glam look using alternative products. The creator's engaging application and the clear visual of the final result would appeal to viewers seeking makeup tips and inspiration.
Summary
The video shows a makeup tutorial where the creator applies concealer as a base instead of foundation. Various other makeup products are used to complete the look, including blush, lip liner, mascara, and lip gloss.
Structure
- 1Applying concealer as base
- 2Blending concealer
- 3Applying blush
- 4Applying lip liner
- 5Applying mascara
- 6Applying lip gloss
Product placement
Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer: ACTS - used to conceal and contour the face. Removing it would change the makeup application. Morphe Cosmetics: APPEARS - brand name on makeup palette. Removing it would not change the video. NARS Cosmetics: APPEARS - brand name on makeup palette. Removing it would not change the video. Maybelline NY: APPEARS - brand name on makeup palette. Removing it would not change the video. Juvia's Place: APPEARS - brand name on makeup palette. Removing it would not change the video. Beautyblender: ACTS - used to blend makeup. Removing it would change the makeup application. L'Oréal Paris USA: APPEARS - brand name on makeup palette. Removing it would not change the video. Jayda Cheaves Beauty: APPEARS - brand name on makeup palette. Removing it would not change the video. Tarte Cosmetics: APPEARS - brand name on makeup palette. Removing it would not change the video.