Why it worked
The video likely performed well due to its focus on a popular makeup trend ('no foundation makeup') and its demonstration of achieving a full glam look using alternative products. The creator's engaging application and the clear visual of the final result would appeal to viewers seeking makeup tips and inspiration.
Summary
The video shows a makeup tutorial where the creator applies concealer as a base instead of foundation. Various other makeup products are used to complete the look, including blush, lip liner, mascara, and lip gloss.