The best part about owning ugly clothes

@kornelija.art

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Promoted product

Korn Upcycled patches

Shop handmade sew-on patches made from reclaimed fabric. Create your own clothes with our patches, customization services, and DIY upcycling guides. Your one stop shop for sustainable and repurposed fashion.

Why it worked

The video taps into the popular trend of DIY fashion and upcycling, offering a creative solution to refresh old clothing. The visual appeal of the colorful patches and the satisfying transformation process, combined with the creator's personal brand and clear call to action, likely drove engagement.

Summary

The creator demonstrates how to upcycle old or 'ugly' clothes by covering stains or logos with custom-made patches. They show the process of creating and applying these patches to various garments, including t-shirts and a tank top, ultimately transforming them into unique vintage-inspired pieces.

Structure

1Introduction to upcycling ugly clothes with patches
2Demonstration of making and applying patches to a red t-shirt
3Showing the process of screen printing and using a washing machine as a workspace

Original caption

MAKE UR UGLY CLOTHES CUTE @grlswirl @swirlsurfskatefest THIS SATURDAY 7/25 📍Venice, LA (check IG for more details) Can’t make it? ONLY 5/10 of July’s exclusive @Korn Upcycled. designs will be available to shop on July 28 at 10am PT. Sew them on yourself or bring them to my next market!! ⭐️KORNUPCYCLED.COM

More from @kornelija.art

Product placement

Old Navy (t-shirt): ACTS - The creator is covering up the Old Navy logo on a t-shirt with patches. Removing it would change the appearance of the t-shirt. Maytag (washing machine): APPEARS - The washing machine is used as a surface to work on. Removing it would not change the video's content. Bebe (tank top): ACTS - The creator is cutting the tag off a Bebe tank top and showing it as part of the upcycling process. Removing it would change the video's content. Korn Upcycled (patches): ACTS - The creator is making and applying patches from their brand, Korn Upcycled, to clothing. Removing them would fundamentally change the video's content and purpose. Korn Upcycled (website): ACTS - The creator mentions their website, Kornupcycled.com, as a place to shop. Removing it would remove a call to action and sales channel.

Call to action

check out my profile for my upcoming markets

On-screen text

The best part about owning ugly clothes is that You can cover it with my art I'm really trying to make this hibiscus work but honestly I think I need another one so I guess we can make it together As you can see I'm a professional screen printer I do it on top of the washing machine sometimes it doesn't come out so then I do it on the floor And guess what? It also doesn't turn out But you know what? It's giving vintage so I'm working with it Fun fact I used thrifted denim and fabric to make these patches She cute I like her Next we don't really need to complicate this just put a freaking star on it or a wave and we're done I actually forgot about the stain but it's okay No more Dan's break Justice Justice Slap that beat on it just like that you're brand new person So yeah and I have to follow her orders because she's my boss I actually ran out of these patches this is the last shirt this shirt guys oh my god This ain't your shirt no more It's everything I ever wanted Time to sew Did you think the patches were gonna magically stick on? No you need to sew them on honey just like that No you need to sew them on So you guys want to do this to your own clothes check out my profile for my upcoming markets KORNUPCYCLED.COM

Transcript

The best part about owning ugly clothes is that you can cover it with my art. I'm really trying to make this hibiscus work, but honestly, I think I need another one. So I guess we can make it together. As you can see, I'm a professional screen printer. I do it on top of the washing machine. Sometimes it doesn't come out, so then I do it on the floor. And guess what? It also doesn't turn out. But you know what? It's giving vintage, so I'm working with it. Fun fact, I used thrifted denim and fabric to make these patches. She cute. I like her. Next, we don't really need to complicate this. Just put a freaking star on it or a wave, and we're done. I actually forgot about the stain, but it's okay. No more. Dan's break. Justice. Justice. Slap that beat on it, just like that, you're a brand new person. So yeah, and I have to follow her orders because she's my boss. I actually ran out of these patches. This is the last shirt. This shirt, guys, oh my god. This ain't your shirt no more. It's everything I ever wanted. Time to sew. Did you think the patches were gonna magically stick on? No, you need to sew them on, honey. Just like that. No, you need to sew them on. So you guys want to do this to your own clothes, check out my profile for my upcoming markets. KORNUPCYCLED.COM

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Korn Upcycled

252.0Kviews@kornelija.art

Accidental splotches of paint to intentional splotches of paint 😗😇 #upcycling