Kinda chic to pull up to Goodwill to do live repairs and upcycling

@kornelija.art

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SoundTikTok sound · Rich Girl

Promoted product

Korn Upcycled

Why it worked

The video taps into the growing trend of sustainable fashion and DIY upcycling, presenting a unique and engaging service that combines thrifting with customization. The "live" aspect and the clear demonstration of the process make it visually appealing and informative.

Summary

The video showcases a live upcycling and repair service operating at a Goodwill store. It demonstrates the process of choosing a blank item or bringing your own, selecting a patch, applying it with adhesive, and then sewing it onto the garment. Various examples of upcycled items like hats, jackets, and t-shirts are shown.

Structure

1Setting up the live repair and upcycling station at Goodwill
2Demonstrating the process of choosing and applying patches
3Showing examples of upcycled clothing
4Highlighting the variety of items that can be customized
5

Original caption

‼️UPCOMING POP UPS: ⭐️ 8/23 @Dear Tomorrow, ⭐️ 9/6 @low tide market *this pop up was in collaboration with Goodwill.

More from @kornelija.art

Product placement

Goodwill: APPEARS - a thrift store where the event is held. Removing it would change the context of the video. Singer: ACTS - a sewing machine used to perform repairs and upcycling. Removing it would change what happens in the video. Korn Upcycled: ACTS - the creator's brand, implied to be the service/product being offered for upcycling and repairs. Removing it would change the context of the video. San Diego Padres 1936-1996 60th Anniversary patch: ACTS - a patch being applied to clothing. Removing it would change the outcome of the upcycling. Sun patch: ACTS - a patch being applied to clothing. Removing it would change the outcome of the upcycling. Hibiscus patch: ACTS - a patch being applied to clothing. Removing it would change the outcome of the upcycling. Winnie the Pooh t-shirt: ACTS - a t-shirt being upcycled with patches. Removing it would change the outcome of the upcycling.

On-screen text

Kinda chic to pull up to Goodwill to do live repairs and upcycling DESIGN YOUR OWN CLOTHES 1. CHOOSE A BLANK SHIRT ($10) OR BRING YOUR OWN SHIRT, PANTS, JACKET, ETC. 2. PICK A PATCH - SEWING IS INCLUDED 3. SPRAY THE BACK OF THE PATCH LIGHTLY WITH THE SPRAY ADHESIVE. 4. PLACE PATCH WHEREVER YOU LIKE NOTE: IF PLACED ON A SEAM OR EDGE, IT WILL BE SEWN SHUT RECOMMENDED AREA AVOID PLACING ON TIGHT ARM OR LEG SEAMS 5. WATCH IT GET SEWN LIVE OR SHOP AROUND IT - PICK IT UP LATER WEAR UPCYCLED

MAKE UR UGLY CLOTHES CUTE @grlswirl @swirlsurfskatefest THIS SATURDAY 7/25 📍Ve

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Korn Upcycled patches

300.3Kviews@kornelija.art

Accidental splotches of paint to intentional splotches of paint 😗😇 #upcycling