The creator's genuine enthusiasm and detailed swatches of the new makeup products create excitement and trust, making viewers want to try the product themselves.
Summary
The creator excitedly unboxes and swatches the new Morphe Cloudlight Soft Glow Blushes. She expresses her love for the formula, comparing it to Hourglass, and demonstrates several shades on her arm, highlighting their buildable pigmentation and glowy finish.
Structure
1Excitedly announces new Morphe blush release.
2Shows the product packaging and names the blushes.
3Swatches multiple shades on arm, praising the formula and finish.
4Applies 'Whisp' and 'Breeze' shades to cheeks.
5Expresses obsession with the blushes and thanks Morphe.
Original caption
This is not a drill!!!🤩💖@Morphe Cosmetics is dropping new blushes!!!! These are the new Cloudlight Soft Glow Blushes ✨ Thank you Morphe!! 💖🥰🤗 #newmakeup #newmakeuprelease #morphe #newmakeupmonday #affordablemakeup
More from @stephs.studios
More breakout videos from this creator.
Product placement
Morphe: ACTS - the brand of makeup being shown and demonstrated. Removing it would change what happens in the video.
On-screen text
EXCITING NEW RELEASE ALERT
New Cloudlight Blushes
From Morphe!!!!!!!
"Fluff"
"Twist"
"Whisp"
"Breeze"
"Drift"
"Rush"
"Whirl"
Transcript
So you guys, I'm freaking out. I don't know if I'm allowed to show you this yet, but they didn't tell me not to. So I just, you know, I know you guys are gonna be as excited as I am. Look what I got in the mail today. Do you know what that is? It is the blushes. New Cloudlight Blushes from Morphe!!!!!!! I haven't even announced these yet. I shared these with you guys in a new makeup Monday recently and I told you that they were out in Europe, but apparently they're coming here too. They also sent me the sweetest note. They said, "Hi Steph, since you love our Cloudlight press powder, we wanted you to be one of the first to select and try our brand new Cloudlight blushes. We know you're gonna love it as much as we do. Morphe XX." You guys have no idea. Genuinely, I am one of Morphe's number one fans. Like, I genuinely will ride or die for them. So the fact that they even send me products to be in with is like, insane. But then the fact that I get to be one of the few to get this first, like, sorry to get all sappy, I just had to get that out because genuinely Morphe, I love you. You guys have no idea. Genuinely, I am one of Morphe's number one fans. Like, I genuinely will ride or die for them. So the fact that they even send me products to be in with is like, insane. But then the fact that I get to be one of the few to get this first, like, sorry to get all sappy, I just had to get that out because genuinely Morphe, I love you. They took their Cloudlight finishing powder and turned them into blushes. Yeah, clearly this, my one, and I will always have a couple of these on hand. Let's get to the part you guys are probably waiting for. Let's see these. First, brush. It's the M202. I think this brush is new if I'm not mistaken. And there are seven different shades of blush. Here's the pan size and reference to the finishing powder. And just like the finishing powders, they have that beautiful marbling. If you're unfamiliar with this formula, it is the closest thing to Hourglass you can get at drugstore price. Actually, Morphe, my, so my hopes are really high for these versus shade Fluff, which is described as a soft pink. Oh, look. Stunning. That finish. I already know I'm going to be insufferable about these blushes. Next is shade Twist, which is described as a peachy coral. Well, then there's Whisp, which is a mid-tone rose. Well, like her too. Then there's Breeze, which is a rich mauve. Gosh, they're barely, I've barely made it halfway through swatching these and I'm already so in love. Drift, which is described as bronze. I feel like that's a very good like beige blush complexion. Pretty. Next is Rush, which is a vibrant red. Ooh, that's a good red. Whirl, which is a vivid fuschia punch. Oh, here they're swatched out. I'm so obsessed already. So, but of course, we're gonna try some on. These are my personal favorites. So I think I'm gonna use a combination of these two and then like that. Starting with the mid-tone rose shade Whisp. I'm speechless. I'm super, I love these so much because it really is my favorite formula ever. And another huge thank you to Morphe for sending these to me and letting me be one of the first people to try these. I think it's safe to say I am obsessed. It really is my favorite formula ever. Another huge thank you to Morphe for sending these to me and letting me be one of the first people to try these. I think it's safe to say I am obsessed. So I'm gonna try this shade here. That one is Breeze. I'm gonna put it up here, just so we have a little bit of an ombre. Look at the finish on this blush. That is one of the reasons why I love the finishing powder so much because that finish, you look glowy but not greasy and there is no glitter. Because I truly cannot resist. I have to add this one too. The soft pink. I'm gonna put that one right here. That one might be my favorite. Here's where I ended up. I'm already really obsessed. It's really no surprise that I love these so much because it really is my favorite formula ever. And another huge thank you to Morphe for sending these to me and letting me be one of the first people to try these. I think it's safe to say I am obsessed.
