New launches at Sephora

@chelsearlarson

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Promoted product

Charlotte Tilbury powder blushes

Why it worked

The video showcases a variety of new makeup products from popular brands, catering to a beauty-focused audience. The creator's enthusiastic and opinionated review style, combined with clear visuals of the products, likely resonated with viewers interested in the latest beauty trends and making informed purchase decisions.

Summary

The creator reviews several new makeup launches from brands like Charlotte Tilbury, Saie, Ciele Cosmetics, Danessa Myricks Beauty, Glow Recipe, Katie Jane Hughes, m.ph by Mary Phillips, and Yves Saint Laurent. She expresses excitement for most of the products, particularly the Charlotte Tilbury blushes, Saie highlighter, Danessa Myricks lip balms, and m.ph lip glosses, indicating she plans to purchase them.

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Transcript, structure and on-screen text

9 beats, a 416-word transcript and 2 lines of on-screen text — the parts you need to write your own version.

Original caption

Guys literally how do we have even more new launches at @sephora ?! Do these brands sleep????? @Charlotte Tilbury @Saie @Ultra Violette Australian SPF @Ciele Cosmetics @DanessaMyricksBeauty @Glow Recipe @m.ph by Mary Phillips @Katiejanehughes #newlaunch #sephora #newmakeup #newmakeupproduct #sephorafinds