i am honestly surprised she went with the one she did...

@cassieaverycharvat

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SoundTikTok sound · original sound - cassieaverycharvat

Promoted product

Cat & Jack backpack and lunchbox set

Why it worked

The video taps into the relatable experience of back-to-school shopping and the excitement of children choosing their own supplies. The creator's authentic and engaging commentary, combined with the daughter's clear preferences, creates a charming and shareable moment.

Summary

A mother and daughter are shopping at Target for back-to-school supplies. The daughter tries on a few backpacks and ultimately chooses a floral-patterned backpack with a matching lunchbox and water bottle.

Structure

1Introduction to back-to-school shopping
2Daughter explores backpack options
3Daughter tries on and rejects a backpack
4Daughter tries on a new backpack and loves it
5Discovery of matching lunchbox and water bottle

Original caption

How is it that my baby is going to be 4 in just a few short weeks and is going to Pre-K?! She still goes to daycare, that we have always called “school,” because we always wanted to associate it with a place where we learn AND play. But I want to make her transition into the next class just as special. 🥹 Thank you @target for the super cute new Cat & Jack lines 😍 #backtoschoolshopping #preschooler #preschoolmom #targetfinds

More from @cassieaverycharvat

Product placement

Target: it appears as the location where the video was filmed. Removing it would not change what happens in the video. Cat & Jack: it appears as a brand of children's clothing and accessories sold at Target. Removing it would not change what happens in the video.

On-screen text

i am honestly surprised she went with the one she did... so we're gonna go pick out our first back to school book bag and lunch and you wanna go pick out your own back to school stuff alright let's go let's go see what she can find to the right what you I kind of like this one oh that going on plane but we're not going on a plane this is for back to school you pointed at with all the little rainbows and yeah I want Mommy Mommy I'm not wearing you don't want that turn around let me see what it you you don't like this one let's pick out another one does this one fit a little turn around let me see oh that one is so freaking cute you like that one how it fits better look it has look it has like the matching lunch box and the matching cups this isn't an owl but it is so cute you got it you got it yourself oh look how cute it is it all matches and then look at this cute little matching lunch box is this the winner Lizzie oh and this can clip onto your we're not getting but we're getting our first back to school how did you get you're gonna put it oh geez

Transcript

There's a trend going around right now where all the kids like depending on what grade level they're going in, they're getting a certain amount of things. So like if you're going into the ninth grade, you get nine things. Lizzie's going into pre-K, so we're gonna go pick out our first back to school book bag and lunch box and you wanna go pick out your own back to school stuff alright. Let's go, let's go see what she can find to the right. What you gonna pick out Lizzie? I kind of like this one. Oh that. Going on plane. But we're not going on a plane. This is for back to school. You pointed at. With all the little rainbows and stuff. Yeah, I want. Mommy. Mommy, I'm not wearing. You don't want that. Turn around, let me see what it. You. You don't like this one. Let's pick out another one. Does this one fit a little better? Turn around, let me see. Oh, that one is so freaking cute. You like that one? How it fits better? Yeah. Look, it has. Look, it has like the matching lunch box and the matching cups. This isn't an owl, but it is so cute. You got it. You got it yourself. Oh. Look how cute it is. It all matches. And then look at this cute little matching lunch box. Is this the winner Lizzie? Oh, and this can clip onto your. We're not getting. But we're getting our first back to school. How did you get? You're gonna put it. Oh geez.