Sephora is basically paying you to shop

@movingmoneyright

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SoundTikTok sound · original sound - movingmoneyright

Promoted product

Pazepaze.com

Earn up to $100 back* when you use Paze® checkout, offered by banks and credit unions. Spend $10 or more at a participating merchant and earn $10—up to 10 times through 9/10/2026.

6 videos5 creators

Why it worked

The video explains a complex financial topic (how banks make money on transactions and why they are pushing new payment methods like Paze) in an engaging and accessible way. The creator uses a conversational tone, relatable examples (Sephora, Chase, Apple Pay), and a strong hook to capture viewer interest. The "why it worked" is the creator's ability to break down a potentially dry topic into an understandable and intriguing narrative, posing a question to the audience to encourage engagement.

Summary

The video explains that Paze is a checkout service that pays users to shop, similar to how PayPal or Apple Pay work. It highlights that Paze is owned by the company that created Zelle, which is in turn owned by seven banks. The creator suggests that banks are pushing Paze to gain more control over transactions and cut out intermediaries.

Structure

1Introduction to Paze and its incentives
2

Original caption

do you all think paze will be a permanent choice for you at checkout long after the incentives keep coming? tell me why or why not! #paze #shopping

More from @movingmoneyright

Product placement

Paze is shown as a checkout option on Sephora and is discussed as a payment method that offers rewards. The video also shows screenshots of Paze's website, a Chase credit card, and a CFPB article about Early Warning Services (which owns Zelle).

Call to action

tell me why or why not!

On-screen text

Sephora is basically paying you to shop if you use something called Paze at checkout Chase is doing the same thing with United in points if you also use Paze to checkout why are they begging you so badly to use this product and what's in it for them why paze is paying you to shop!! let's talk about what paze is and how it makes money why paze is paying you to shop!! pays is like PayPal and Apple Pay had a child why paze is paying you to shop!! pays is like Apple Pay because your card details are tokenized and so the merchant never gets to see them and pays is like Paypal in that it's a digital wallet why paze is paying you to shop!! however unlike both pays is owned by the company that made Zelle why paze is paying you to shop!! which is a company that is owned by seven banks why paze is paying you to shop!! so Sephora is not paying Paze to offer this product to you and I and we're not paying pays to use this product why paze is paying you to shop!! in fact pays is paying us to use the product why paze is paying you to shop!! so why did they build it why paze is paying you to shop!! it's because the banks are tired of sharing their cut with everybody why paze is paying you to shop!! every time you use your card everybody gets a cut from the person who built the device that you use your card in to the card network that has a logo on your bank card to apple even when you use Apple Pay and the banks are tired of sharing they want all of it to themselves and so the little by little that they're able to remove people from the table the more control that they have and eventually the goal is to have as much control as they did 67 years ago but what I wanna know is this are these incentives why paze is paying you to shop!! good enough for you to keep using pays long after they stop coming

Transcript

Sephora is basically paying you to shop if you use something called Paze at checkout. Chase is doing the same thing with United in points if you also use Paze to checkout. Why are they begging you so badly to use this product and what's in it for them? Let's talk about what Paze is and how it makes money. Why Paze is paying you to shop. Paze is like if PayPal and Apple Pay had a child. Paze is like Apple Pay because your card details are tokenized and so the merchant never gets to see them. And Paze is like PayPal in that it's a digital wallet. However, unlike both, Paze is owned by the company that made Zelle, which is a company that is owned by seven banks. So Sephora is not paying Paze to offer this product to you and I. And we're not paying Paze to use this product. In fact, Paze is paying us to use the product. So why did they build it? It's because the banks are tired of sharing their cut with everybody. Every time you use your card, everybody gets a cut from the person who built the device that you use your card in to the card network that has a logo on your bank card to Apple, even when you use Apple Pay. And the banks are tired of sharing. They want all of it to themselves. And so the little by little that they're able to remove people from the table, the more control that they have. And eventually, the goal is to have as much control as they did 67 years ago. But what I wanna know is, are these incentives good enough for you to keep using Paze long after they stop coming? Tell me why or why not.