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33.1Talking HeadStory Open hookLifestyle
Hook
I JUST GOT OFF THE PHONE
@shilohfarm
1.4M followers · usually 22.7K views a post
Views
730.9K
Likes
44.8K
Comments
524
Shares
4.1K
Why it worked
The video taps into the emotional distress of a farmer facing a devastating diagnosis for their livestock, creating a strong emotional connection with viewers who empathize with the difficult situation.
Summary
The creator received news from the USDA that their flock has bird flu. The USDA has advised that the only course of action is to destroy the flock, leaving the creator in a difficult situation.
Structure
- 1Receives call from USDA
- 2Learns results are back
- 3Discovers it's bird flu
- 4Hears the recommended action
- 5Expresses dismay at the situation
Product placement
USDA (United States Department of Agriculture) - Government agency that deals with farming and food. It ACTS as the source of information and decisions in the video. Removing it would change the context of the call. It merely APPEARS as the entity the creator spoke with.
On-screen text
I JUST GOT OFF THE PHONE
WITH THE USDA
RESULTS CAME BACK
AND UH
THEY'RE PO
THEY'RE POSITIVE
IT'S BIRD FLU
AND THEY SAID THAT UH
THEY SAID THE ONLY THING TO DO
IS TO DESTROY THE FLOCK
SO
SO HERE WE ARE
Original caption
🥺This is not the news I was hoping to get. But if it’s in the best interest for everyone… #flock #shilohfarm
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