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HEART SHAPED WATERMELON ❤️🍉

@shilohfarm

1.4M followers · usually 22.7K views a post

Views

466.2K

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16.0K

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Why it worked

The video taps into the creator's past failure and the inherent curiosity around growing unique produce, creating a narrative of redemption and anticipation for the outcome.

Summary

The creator attempts to grow a heart-shaped watermelon using a mold, referencing a past failure and expressing hope for success this year. They carefully place the mold around a developing watermelon and mark the spot to check on its progress in a few weeks.

Structure

1Introduction of heart-shaped watermelon mold
2Recalling past failure and motivation for trying again
3Finding a suitable watermelon and placing the mold
4Carefully avoiding damage to the vine and fruit
5Marking the spot for future check-in

Call to action

Check back for updates :)

On-screen text

HEART SHAPED WATERMELON ❤️🍉 AGAIN LAST YEAR 150 MILLION PEOPLE SAW ME FAIL TRYING TO GROW THIS UNIQUE FRUIT I GREW THIS ENTIRE FIELD OF WATERMELON SO I COULD SEEK SWEET REDEMPTION THIS YEAR I'VE LEARNED FROM MY MISTAKES AND I FOUND ONE THAT I THINK IS THE PERFECT SIZE THE RIGHT VARIETY AND WITH JUST ENOUGH SUNLIGHT A SUCCESSFUL HEART SHAPED WATERMELON I JUST HAVE TO BE EVER SO CAREFUL TO NOT DAMAGE THE VINE OR FRUIT A LITTLE X MARKS THE SPOT IN A FEW WEEKS TO SEE IF IT WORKS

Original caption

Growing a heart shaped watermelon ❤️🍉 Every year I feel like I’m learning from my mistakes and getting better at this. So hopefully 150 million people won’t see me fail and I’ll actually end up with a nice ripe fruit! Check back for updates :) Also if you made it this far I’m testing the algorithm to see if people like the heart shaped watermelon or the square better. Let me know which one you saw first! #watermelon #heartshapedwatermelon #fruit #garden #shilohfarm