1984, an NYU dorm room. Rick Rubin, a punk kid who can't play an instrument or work a mixing board, presses a rap single with a 16-year-old named LL Cool J. Cost to make: $400. He couldn't read a note. He built hip-hop's biggest label from a dorm bed.

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Def Jam Records

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Def Jam Records: ACTS - a record label that produced and distributed music. Removing it would change what happens in the video.nMTV: APPEARS - a logo on a microphone. Removing it would not change what happens in the video.nNYU: APPEARS - a sign for New York University. Removing it would not change what happens in the video.nDef Jam: APPEARS - a logo on a record sleeve and a sign on a door. Removing it would not change what happens in the video.nBillboard: APPEARS - a chart showing album rankings. Removing it would not change what happens in the video.

On-screen text

1985nRussell SimmonsnRick RubinnRick Rubin startsnDef Jam RecordsnFrom his NYUnDorm Roomn1982n1983n1984n1992n1993n1994n1995n2005n2006n2007n2008n2014nRick RubinnHE HASN'TnBEEN BACK...nRick RubinnStep OffnGrandmaster Melle Mel & The Furious FivenLYOR COHENnFORMER DEF JAM PRESIDENTnADAM DUBINnRICK'S ROOMMATE AT WEINSTEINn712nRick Rubinn99nDAWN OF THE DEFnGET LOSTnBEASTIESnBEASTIE BOYSnJAZZY JAYnROCKnIT'S YOURSnDef JamnrecordingsnLL COOL JnRick RubinnLL COOL JnRick RubinnAdam HorovitznBeastie BoysnRick RubinnLL COOL JnRick RubinnLL COOL JnRick RubinnRick RubinnRick RubinnRick RubinnRick RubinnRick RubinnRick RubinnRick RubinnRick RubinnRick RubinnRick RubinnRick Rubin