Dragon power on your wrist ⚡

@samsung

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SoundTikTok sound · original sound - samsung

Promoted product

Galaxy Watch Ultra2

Discover the latest in electronic & smart appliance technology with Samsung. Find the next big thing from smartphones & tablets to laptops & tvs & more.

3 videos

Why it worked

The video uses a visually striking and unexpected combination of a dragon and a smartwatch, powered by the 'Snapdragon Wear Elite' technology, to create a memorable and engaging advertisement that highlights the product's power and advanced features.

Summary

The video showcases the Samsung Galaxy Watch Ultra2, highlighting its power by Snapdragon Wear Elite. A dragon breathes fire, with the watch prominently displayed on its head, emphasizing its advanced capabilities.

Structure

1Watch appears on a mountain peak
2Dragon appears, breathing fire
3Watch is shown on the dragon's head
4Text 'Powered by Snapdragon' appears

Original caption

Dragon power on your wrist ⚡ Snapdragon Wear Elite for the first time ever on #GalaxyWatchUltra2. #GalaxyAI #Samsung Learn more: samsung.com

More from @samsung

Product placement

Snapdragon Wear Elite (ACTS - powers the watch, implied by on-screen text and context; removing it would change the implied functionality of the watch) Galaxy Watch Ultra2 (ACTS - the main subject of the video, shown in action with the dragon; removing it would remove the product being advertised) Samsung (APPEARS - brand logo at the end; removing it would not change what happens in the video)