Not sure how to keep up?

@samsung

6.3M followers · usually 57.5K views a post

Views

2.5M

Likes

3.7K

Comments

87

Shares

23

SoundTikTok sound · original sound - samsung

Promoted product

Galaxy Watch9

Discover the latest in electronic & smart appliance technology with Samsung. Find the next big thing from smartphones & tablets to laptops & tvs & more.

2 videos

Why it worked

The video effectively uses a soft sell by integrating the product into a relatable scenario (running) and highlighting its benefits (personalized training, health tracking) without an aggressive pitch. The visual focus on the watch's interface and the clear branding at the end make it memorable and actionable.

Summary

This video showcases the Samsung Galaxy Watch 9 being used by runners to track their pace and receive personalized training guidance. It highlights the watch's ability to provide health insights and make fitness easier.

Structure

1Runners in a park
2Text overlay: 'Not sure how to keep up?'
3Close-up of the Galaxy Watch 9 displaying workout data
4

Original caption

Not sure how to keep up? The best pace is your pace 🏃 Just wear #GalaxyWatch9 for personalized training, on the run. Health. Made easier. #GalaxyAI #Samsung Learn more: samsung.com

More from @samsung

Product placement

Galaxy Watch9 (ACTS - its interface is operated to show workout data, its capability for personalized training is mentioned, and it is shown being worn by runners; removing it would change what happens in the video). Samsung Health (ACTS - mentioned as a feature of the watch, implying it provides health data; removing it would slightly change the context of the watch's function). Samsung (APPEARS - logo at the end, and implied as the manufacturer of the watch; removing it would not change what happens in the video). samsung.com (APPEARS - URL shown at the end, likely the product's website; removing it would not change what happens in the video).

Call to action

Learn more: samsung.com

On-screen text

Not sure how to keep up? Wear it. That's it Around target pace Galaxy Watch9 Samsung Health

Transcript

Not sure how to keep up? The best pace is your pace 🏃 Just wear #GalaxyWatch9 for personalized training, on the run. Health. Made easier. #GalaxyAI #Samsung Learn more: samsung.com