SO JA GUYS,

@nottylobuilds

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Promoted product

Shopify

Why it worked

The creator shares a relatable mistake and offers actionable advice, making the content valuable for aspiring entrepreneurs. The direct and honest tone resonates with viewers trying to navigate the complexities of e-commerce.

Summary

The creator shares their experience building an e-commerce store in South Africa, realizing that running ads on multiple stores was a mistake. They advise focusing on one product and mastering marketing and persuasion instead of spreading oneself too thin.

Structure

1Day 10 of building an e-commerce store
2Stopped running ads on one store
3Ads were wasting time and money
4Product wasn't good enough
5Mistake of focusing on two stores
6Advice to focus on one product and master marketing

Product placement

Meta Ads: it is an advertising platform that the creator used to run ads on. Removing it would not change what happens in the video. Instagram: it is a social media platform where the creator saw ads. Removing it would not change what happens in the video. Shopify: it is an e-commerce platform that the creator uses to build their store. Removing it would not change what happens in the video.

Original caption

#shopify #marketing #ecommerce #money #business

More from @nottylobuilds

On-screen text

day 10: building a successful ecom store in South Africa 🇿🇦 SO JA GUYS, DAY 10 OF TRYING OUT THIS E COMMERCE, UM, DROPSHIPPING THING IN SOUTH AFRICA AND WHAT I'VE REALISED SO FAR IS I'VE STOPPED ACTUALLY RUNNING ADS ON ONE OF MY STORES BECAUSE GENUINELY IT WAS WASTING MY TIME, IT WAS WASTING MY MONEY AND ALSO I THINK THE PRODUCT WASN'T GOOD ENOUGH. IT WAS THOSE WAS RUNNING THAT SOME OF Y'ALL I THINK SAW LIKE ON INSTAGRAM AND META ADS HAD MY FACE ON THOSE ADS TO STOP THAT STORE. I DECIDED TO STOP UM PURSUING IT OR STOP RUNNING ADS MAINLY ON IT WAS BURNING TO MY MONEY FOCUSING ON TWO SAME TIME. I MADE. I TRIED FOCUSING ON TWO STORES AT WHEN I DIDN'T I WAS DOING. I DIDN'T EVEN WAS DOING WAS GONNA WORK OUT IF IT WAS SO GENERALLY LIKE ARE GONNA START THIS E COMMERCE THING, START WITH ONE PRODUCT, LIKE FOCUS ALL YOUR ATTENTION ON ONE PRODUCT, FOCUS, TRY AND MASTER MARKETING, TRY AND MASTER PERSUASION INSTEAD OF TRY TO ACTUALLY MASTER THE MARKETING AND PERSUASION WITH ONE PRODUCT I'VE DECIDED TO DO. I'VE DECIDED TO STOP RUNNING ADS MY STORES PUT MOST OF MY ATTENTION AND ALMOST ALL FOCUS INTO MY OTHER STORE. AND THIS STORE A SALE SO FAR. AND I DON'T EVEN BELIEVE IT CAN GO PLACES. BUT I NEED MY ENERGY AND TIME INTO IT. CANNOT SPREAD MYSELF THIN. LIFE LESSON. THIS AN ECON LESSON. YOU CANNOT TRY AND FOCUS ON MULTIPLE DIFFERENT THINGS AT ONCE. THING AT A MASTER IT, UNTIL YOU BECOME THE BEST AT IT.

Transcript

SO JA GUYS, DAY 10 OF TRYING OUT THIS E COMMERCE, UM, DROPSHIPPING THING IN SOUTH AFRICA AND WHAT I'VE REALISED SO FAR IS I'VE STOPPED ACTUALLY RUNNING ADS ON ONE OF MY STORES BECAUSE GENUINELY IT WAS WASTING MY TIME, IT WAS WASTING MY MONEY AND ALSO I THINK THE PRODUCT WASN'T GOOD ENOUGH. IT WAS THOSE WAS RUNNING THAT SOME OF Y'ALL I THINK SAW LIKE ON INSTAGRAM AND META ADS HAD MY FACE ON THOSE ADS TO STOP THAT STORE. I DECIDED TO STOP UM PURSUING IT OR STOP RUNNING ADS MAINLY ON IT WAS BURNING TO MY MONEY FOCUSING ON TWO SAME TIME. I MADE. I TRIED FOCUSING ON TWO STORES AT WHEN I DIDN'T I WAS DOING. I DIDN'T EVEN WAS DOING WAS GONNA WORK OUT IF IT WAS SO GENERALLY LIKE ARE GONNA START THIS E COMMERCE THING, START WITH ONE PRODUCT, LIKE FOCUS ALL YOUR ATTENTION ON ONE PRODUCT, FOCUS, TRY AND MASTER MARKETING, TRY AND MASTER PERSUASION INSTEAD OF TRY TO ACTUALLY MASTER THE MARKETING AND PERSUASION WITH ONE PRODUCT I'VE DECIDED TO DO. I'VE DECIDED TO STOP RUNNING ADS MY STORES PUT MOST OF MY ATTENTION AND ALMOST ALL FOCUS INTO MY OTHER STORE. AND THIS STORE A SALE SO FAR. AND I DON'T EVEN BELIEVE IT CAN GO PLACES. BUT I NEED MY ENERGY AND TIME INTO IT. CANNOT SPREAD MYSELF THIN. LIFE LESSON. THIS AN ECON LESSON. YOU CANNOT TRY AND FOCUS ON MULTIPLE DIFFERENT THINGS AT ONCE. THING AT A MASTER IT, UNTIL YOU BECOME THE BEST AT IT.