DO IT YOURSELF

@lazyoaf

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SoundTikTok sound · original sound - lazyoaf

Promoted product

Lazy Oaf Do It Yourself collection

Lazy Oaf create irreverent streetwear clothing for men and women, inspired by youth nostalgia, teenage rebellion and a spirit of non-conformity.

Why it worked

The video effectively showcases the versatility and modularity of the clothing collection through clear demonstrations and explanations, appealing to viewers interested in customizable fashion.

Summary

A designer from Lazy Oaf showcases the brand's new modular clothing collection, highlighting the versatility and features of various pieces like a utility set, a wrap skirt with a detachable apron, and zip-off shorts. The video demonstrates how the garments can be styled and customized.

Structure

1Introduction of the "Do It Yourself" collection
2Showcasing the Utility shaket and Bev Utility trousers
3Demonstrating the features of the jacket and trousers
4Introducing the Wrap Utility mini skirt and its detachable apron

Original caption

Our designer, Martha, walks you through the ways you can personalise the styles in our Do It Yourself collection. Shop these pieces and more on our app, lazyoaf.com and in store. Link in bio.

More from @lazyoaf

Product placement

Lazy Oaf (brand): appears as a watermark on the creator's shirt and is mentioned as the brand name. Removing it would not change what happens in the video. Do It Yourself (collection name): appears as on-screen text and is mentioned in speech. It is the name of the clothing collection being shown. Removing it would change the understanding of what is being presented. Utility shaket (product): is shown and described. Removing it would change what happens in the video. Bev Utility trousers (product): are shown and described. Removing them would change what happens in the video. Wrap Utility mini skirt (product): is shown and described. Removing it would change what happens in the video. Zip-off shorts (product): are shown and described. Removing them would change what happens in the video.

Call to action

Shop these pieces and more on our app, lazyoaf.com and in store. Link in bio.

On-screen text

DO IT YOURSELF Based on modular clothing, our new collection called Do It Yourself. Just being able to have some versatility with items Hey, I'm Martha from the Lazy Oaf design team. This is a co-ord set, it's our Utility shaket and our Bev Utility trousers. The versatile element to this piece is this patch Blue on blue, pop of red here. Another feature on this jacket, multiple pockets, and then we've got multiple pen loops. On the Bev trousers, we've got the exact same patch pocket. If you want to remove it entirely, it does actually look quite cool. You can just turn it round. This is the Wrap Utility mini skirt, and on top, it's got a pocketed apron that you can detach and this lovely tie that you can adjust. When you put on the skirt, it buttons up here. There are multiple pockets, so you just unbutton the top, and so it's completely up to you if you want to have it more to this side, more to that side, you can just have it loose. You can actually use the apron on other styles, so yeah like so. So these are our Zip-off JORTS* No, what is wrong with me? Sorry You can detach the bottom part of the jorts. A few details to call out, the eyelet detail, our side pockets, and then at the back, eyelet detail. We do actually have a zip guard, the zip wouldn't irritate you. Thanks so much, Hope you guys love it.

Transcript

Based on modular clothing, our new collection called Do It Yourself. Just being able to have some versatility with items Hey, I'm Martha from the Lazy Oaf design team. This is a co-ord set, it's our Utility shaket and our Bev Utility trousers. The versatile element to this piece is this patch Blue on blue, pop of red here. Another feature on this jacket, multiple pockets, and then we've got multiple pen loops. On the Bev trousers, we've got the exact same patch pocket. If you want to remove it entirely, it does actually look quite cool. You can just turn it round. This is the Wrap Utility mini skirt, and on top, it's got a pocketed apron that you can detach and this lovely tie that you can adjust. When you put on the skirt, it buttons up here. There are multiple pockets, so you just unbutton the top, and so it's completely up to you if you want to have it more to this side, more to that side, you can just have it loose. You can actually use the apron on other styles, so yeah like so. So these are our Zip-off JORTS* No, what is wrong with me? Sorry You can detach the bottom part of the jorts. A few details to call out, the eyelet detail, our side pockets, and then at the back, eyelet detail. We do actually have a zip guard, the zip wouldn't irritate you. Thanks so much, Hope you guys love it.

Creating, in whatever sense, can be frantic, so let our Do It Tomorrow Apron hel

Wrap Utility Mini Kilt

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