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@kirby_j

3.6M followers · usually 162.4K views a post

Views

11.1M

Likes

57.3K

Comments

178

Shares

438

SoundTikTok sound · original sound - kirby_j

Promoted product

Depop

Why it worked

The video effectively uses a 'secret reveal' format combined with relatable fashion choices and a clear demonstration of the product's value (finding unique, ethical clothing and earning potential), making it engaging and shareable.

Summary

The creator showcases various fashion styles and reveals that all the pieces are sourced from Depop, an online marketplace for secondhand clothing. She highlights Depop as a platform for finding unique items and maintaining an ethical wardrobe by selling unwanted clothes to fund new purchases.

Structure

1Introduction to gatekeeping fashion finds
2Revealing Depop as the source
3Showcasing different personal styles
4Explaining the commonality of the pieces (Depop)
5Highlighting Depop's role in ethical wardrobe and earning potential
6Concluding with the success of Depop shopping

Product placement

Depop (ACTS - it is the platform where the creator finds and sells clothing, and the video shows the interface and results of using it. Removing it would fundamentally change the video's purpose and content. It is the subject of the video.)

Original caption

No more gatekeeping… @Depop is where is find all of my unique vintage clothing! #depop

More from @kirby_j

On-screen text

big GATEKEEPING GATEKEEPING today on POP POP depop obviously depop unique pieces I'm changes Some days I want to to dress like this... Sometimes I want to dress like this... this what do all of these REALLY COOL fashion pieces have in common?! duh Depop ethical wardrobe sell what you DONT WEAR to make money for things you DO WANT TO WEAR BUYING win

Transcript

I'm a big fan of gatekeeping where I get all my cool clothes. But today I'm letting you guys in on my little secret. It's Depop, obviously. Depop is the perfect place for finding unique pieces. I'm somebody who constantly changes their style. Some days I want to dress like this... Sometimes I want to dress like this... And sometimes I want to dress like this. What do all of these really cool fashion pieces have in common?! Duh. Depop. Depop helps me keep an ethical wardrobe. Sell what you don't wear to make money for things you do want to wear. Or unless you're like me who just keeps buying, buying, buying on Depop. What can I say? Secondhand shopping is like a treasure hunt and I always win.