Why it worked
The video likely worked due to the visual appeal of the makeup transformation and the use of a common beauty hack (tape for eyeshadow application) which is relatable and shareable within the beauty community.
Summary
The video shows two individuals applying eye makeup. One person uses tape as a guide for their eyeshadow, while the other applies eyeshadow and then removes the tape. The final look for the second person is revealed.
Structure
- 1Applying tape to eyelid
- 2Applying eyeshadow
- 3Removing tape
- 4Applying more eyeshadow
- 5Final makeup reveal
On-screen text
Makeup eye look using tape. Would you try this? Credit: @brayan