Why it worked
The video likely worked due to the dramatic visual transformation and the relatable theme of makeup as a tool for self-expression and embodying a desired persona. The "dark feminine" aesthetic is also a popular trend.
Summary
The video shows a person with minimal makeup, then transitions to a dramatic "dark feminine" makeup look. The on-screen text states that this makeup reminds the person who the "cool girl" is.
Structure
- 1Minimal makeup look
- 2Transition to dark feminine makeup
- 3Reveal of the final look
On-screen text
DARK FEMININE MAKEUP REMINDS ME WHO THAT COOL GIRL IS