YOUR SPF DOESN'T LOOK LIKE SPF

@juliempiedra1

153.5K followers · usually 25.9K views a post

Views

326.1K

Likes

166

Comments

12

Shares

5

SoundTikTok sound · original sound - juliempiedra1

View velocity

+232 views over 23.4d · ~10/day · 10 observations

Promoted product

haruharu wonder Centella Calm Cloud SPF

Label: HARUHARU WONDER - CENTELLA CALM CLOUD SPF- avobenzone, homosalate, octisalate, octocrylene cream — If you are a consumer or patient please visit this version.

3 videos3 creators

Why it worked

The video effectively addresses a common pain point for those with oily skin regarding sunscreen texture and feel, positioning the product as a solution. The creator's professional background as a licensed esthetician lends credibility, and the demonstration of the product's lightweight, non-greasy application makes it visually appealing and trustworthy.

Summary

A licensed esthetician shares her positive experience with Haruharu Wonder Calm Cloud SPF 60, highlighting its lightweight, non-greasy formula that calms redness and supports the skin barrier, making it a daily essential. She mentions it's available on Amazon.

Structure

1Introduction to the problem of greasy sunscreen
2Introduction of Haruharu Wonder Calm Cloud SPF 60
3

Original caption

No white cast, no sticky feeling, just protection! My new favorite sunscreen just launched on Amazon!! @haruharu wonder @haruharu wonder Official US #sunscreen #centella #calmcloud #haruharuwonder #livewithwonderdaybyday

More from @juliempiedra1

Product placement

haruharu wonder Centella Calm Cloud SPF (acts: sunscreen that calms visible redness and supports skin barrier, lightweight, leaves no white cast, sits beautifully underneath makeup; removing it would change the video's focus) | Amazon (appears: mentioned as a place to find the product; removing it would not change what happens in the video)

Call to action

find it on Amazon

On-screen text

YOUR SPF DOESN'T LOOK LIKE SPF AS A LICENSED ESTHETICIAN I KNOW I SHOULD WEAR SUNSCREEN EVERY DAY BUT WITH OILY SKIN IF IT FEELS GREASY I'M NOT REACHING FOR IT I'M USING THE HARUHARU WONDER CALM CLOUD SPF 60 AND IT JUST FEELS LIKE ANOTHER STEP IN MY SKINCARE ROUTINE IT'S LIGHTWEIGHT, LEAVES NO WHITE CAST SITS BEAUTIFULLY UNDERNEATH MAKEUP AND HAS CENTELLA TO HELP CALM VISIBLE REDNESS AND SUPPORT YOUR SKIN BARRIER I ALWAYS DREAD SPF BUT THIS IS THE ONE THAT I ACTUALLY WEAR EVERY DAY AND YOU CAN FIND IT ON AMAZON

Transcript

Your SPF doesn't look like SPF. As a licensed esthetician, I know I should wear sunscreen every day, but with oily skin if it feels greasy, I'm not reaching for it. I'm using the Haruharu Wonder Calm Cloud SPF 60 and it just feels like another step in my skincare routine. It's lightweight, leaves no white cast, sits beautifully underneath makeup and has Centella to help calm visible redness and support your skin barrier. I always dread SPF, but this is the one that I actually wear every day and you can find it on Amazon.